On Thursday, the National Rifle Association announced a $100 million campaign to buy ads against the Trump administration.
It’s part of an effort to convince Americans that President Donald Trump is “dangerous” and a “threat to the Constitution.”
“The NRA’s mission is to protect and defend the Second Amendment and its rights, and to hold the administration accountable to the American people,” the group said in a press release announcing the campaign.
“We are the largest gun manufacturer in the country, and we are committed to standing up to the NRA in the face of its unconstitutional agenda.”
It added that it would spend “tens of millions” on ads to oppose the Trump agenda.
The NRA and its allies have already targeted several members of Congress, including Sen. Cory Booker Cory Anthony BookerTrump Jr. attacks Dems in new ad, says he’ll fight for his mother, dad on gun control laws MORE (D-N.J.).
Trump has been pushing for more gun control in the wake of a string of mass shootings, including one last week that killed five people in Las Vegas.
The president has said he is “a big fan” of the NRA, and he has also said he would like to ban semi-automatic weapons and limit magazine capacity.
The organization has not yet responded to the ad campaign, but Trump’s former chief strategist Stephen Bannon has been an active supporter of the group.
He has also been a vocal critic of Democratic lawmakers.
Trump’s allies have called the NRA campaign a “stunt” and “fraud.”
The NRA’s efforts have already proven effective.
The group has already spent more than $2 million on ads against Congress members in 2017 alone, and more than two-thirds of its ads have targeted Democratic lawmakers and their offices.
The groups ad blitz has helped push Trump’s approval rating down to the lowest level in more than four years.
The most recent Rasmussen Reports poll, which has the president up by 4 percentage points, found that just 28 percent of voters approve of the job Trump is doing.
The latest Quinnipiac University poll found that 58 percent of Americans are against the NRA.